The Ultimate App KPI Cheat Sheet

Data is crucial, yet many professionals still don't understand the key metrics that drive results in the mobile space.

With the help of this guide, you will:

  • Get a list of 50+ mobile app KPIs.
  • Receive all the information condensed in just 4 pages — use this as a quick reference sheet.
  • Learn about the most important KPIs across 6 categories.

Sneak peek at what you will find in this e-book


Being data-driven is hard but necessary for success. We want you to be successful, which is why we've covered the most relevant KPIs for mobile apps so you can decide what to track and how to implement data in your daily work.

It really is a cheat sheet with just 4 pages. Reach for it anytime you may need it! We'll give you inspiration for:

  • General KPIs
  • Engagement KPIs
  • UX KPIs
  • Revenue KPIs
  • Marketing KPIs
  • App Store KPIs

An analytics solution trusted by global brands


Customer stories

Luis Bitencourt-Emilio about UXCam
"UXCam helps us to identify potential friction points during our order flow that could cause users not to complete an order. Based on that, we make adjustments targeted at those friction points to streamline our flows and increase our conversion rates."
Luis Bitencourt-Emilio , Chief Product Officer
Erin Mayer about UXCam
"We've been using UXCam regularly and found it especially helpful as we introduced a new user flow within our app recently. The video tool even helped us to uncover a bug that was occurring within the new flow, so that in particular was a huge win with using the product!"
Erin Mayer , Product Manager