How To Set Data-Informed Product Goals

You can track every one of your product's data points through event analytics. But how do you know what to analyze?

With the help of this guide, you will:

  • Save time by copying our tools to set up and improve goal tracking.
  • Know how to reach key product goals through analytics.
  • Learn 3 best practices for your tracking setup.

Sneak peek at what you will find in this e-book


1 in 3 products that are launched ends up failing despite research and planning. Don't let yours be one of them, and learn how to set data-informed product goals.

With success in mind and to avoid failing, you have to challenge every product decision you make.

  • Learn to define product goals.
  • Understand how to set up clear naming conventions for your events.
  • Know the difference between good and bad goal tracking.

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Customer stories

Luis Bitencourt-Emilio about UXCam
"UXCam helps us to identify potential friction points during our order flow that could cause users not to complete an order. Based on that, we make adjustments targeted at those friction points to streamline our flows and increase our conversion rates."
Luis Bitencourt-Emilio , Chief Product Officer
Erin Mayer about UXCam
"We've been using UXCam regularly and found it especially helpful as we introduced a new user flow within our app recently. The video tool even helped us to uncover a bug that was occurring within the new flow, so that in particular was a huge win with using the product!"
Erin Mayer , Product Manager